Funnels can be made complex … really made complex, so complex that many people give up prior to they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page?How To Sell Online Meditation Course
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right? How To Sell Online Meditation Course
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.How To Sell Online Meditation Course
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.How To Sell Online Meditation Course
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.How To Sell Online Meditation Course
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, since I have big prepare for funnel builders in the works soon!How To Sell Online Meditation Course
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.How To Sell Online Meditation Course
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we have to convince people.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social proof provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.How To Sell Online Meditation Course
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You need actually to ask for their money and take it!How To Sell Online Meditation Course
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!