Funnels can be complicated … truly complicated, so complex that the majority of people give up before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page?How To Sell Online Courses With WordPress
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? How To Sell Online Courses With WordPress
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.How To Sell Online Courses With WordPress
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.How To Sell Online Courses With WordPress
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to remove their pain or achieve their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.How To Sell Online Courses With WordPress
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have big plans for funnel contractors in the works soon!How To Sell Online Courses With WordPress
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.How To Sell Online Courses With WordPress
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond… Consumers are hesitant. Social evidence is the best mental weapon we have to encourage people.
There is so much details out there that it is extremely difficult to know which to trust.
Social evidence provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.How To Sell Online Courses With WordPress
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You need in fact to ask for their money and take it!How To Sell Online Courses With WordPress
Here’s where your checkout type comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!