Funnels can be made complex … really made complex, so complex that most people give up before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page?How To Sell Online Courses Shopify
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? How To Sell Online Courses Shopify
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.How To Sell Online Courses Shopify
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.How To Sell Online Courses Shopify
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their pain or achieve their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.How To Sell Online Courses Shopify
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you sign up, because I have huge plans for funnel home builders in the works quickly!How To Sell Online Courses Shopify
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.How To Sell Online Courses Shopify
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the best mental weapon we have to convince individuals.
There is a lot information out there that it is incredibly hard to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.How To Sell Online Courses Shopify
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You require really to request their cash and take it!How To Sell Online Courses Shopify
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!