Funnels can be complicated … actually made complex, so complex that most people quit before they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page?How To Sell Online Courses On Wix
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right? How To Sell Online Courses On Wix
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.How To Sell Online Courses On Wix
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.How To Sell Online Courses On Wix
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their pain or achieve their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.How To Sell Online Courses On Wix
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel builders in the works soon!How To Sell Online Courses On Wix
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.How To Sell Online Courses On Wix
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Customers are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social evidence provides us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.How To Sell Online Courses On Wix
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% refund warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need really to request their money and take it!How To Sell Online Courses On Wix
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!