How To Sell Online Courses On Shopify

Funnels can be complicated … really made complex, so complex that most people quit before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page?How To Sell Online Courses On Shopify

Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.

How To Sell Online Courses On Shopify

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The general idea is that you can create a single websites with the best structure to transform cold traffic into customers …

Pretty cool concept, right? How To Sell Online Courses On Shopify

Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:

Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.How To Sell Online Courses On Shopify

In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).

How To Sell Online Courses On Shopify

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Due to the fact that it takes them through a journey till a purchase is the only logical outcome.How To Sell Online Courses On Shopify

A typical method to do this is what’s referred to as the “AIDA” model:

In this particular order, you need to:

Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to buy

Most sales funnels extend these steps throughout several pages, procedures, e-mails, and so on.

The primary claim of the one-page funnel is to shorten the procedure to a single page.How To Sell Online Courses On Shopify

An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.

How to execute the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).

More details on each idea listed below (as well as a link to download the whole funnel!).

Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make sure you register, since I have huge prepare for funnel builders in the works soon!How To Sell Online Courses On Shopify

This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.

Here’s a quick breakdown of the major elements of the One Page Funnel:

1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.

The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.

Some tips:

1.Never ever lie … seriously – there are enough lousy marketers out there already.

Be specific with your headings – do not just say “Reach your dreams! Buy Now!”

Usage numbers whenever possible.How To Sell Online Courses On Shopify

A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].

2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.

Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.

The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.

You can use a number of video sales letter structures, which I’ll cover in a future post.

The main issue with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.

3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we have to persuade individuals.

There is a lot information out there that it is extremely difficult to understand which to trust.

Social evidence provides us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.

Which’s precisely what a strong set of reviews on your sales page can do.How To Sell Online Courses On Shopify

If you put the reviews right under the sales video, you accomplish this effectively.

4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …

Which’s what a rock-solid product warranty is everything about.

Testimonials have shown that your item has worked for others … but your reader will naturally believe:

But what if it simply doesn’t work for me?

That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.

There are a number of successful formats for service warranties:

30+ day refund 110% refund guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.

5. A clear, basic call to action.
This part is basic, but so crucial.

You need actually to ask for their cash and take it!How To Sell Online Courses On Shopify

Here’s where your checkout type can be found in.

The primary goal of this action is making the process as simple as possible for your users.

Do not ask for 40 data points that you do not require.

Do not wish to deliver anything? Then you do not need their shipping address!

This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.

I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.

Where should we go next?

This guide gave you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a particular tool is needed to reach the objective.

Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!

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