Funnels can be complicated … really complicated, so complicated that most people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page?How To Sell Educational Courses Online
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right? How To Sell Educational Courses Online
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.How To Sell Educational Courses Online
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.How To Sell Educational Courses Online
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.How To Sell Educational Courses Online
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make sure you sign up, since I have huge prepare for funnel contractors in the works soon!How To Sell Educational Courses Online
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How To Sell Educational Courses Online
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social evidence gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.How To Sell Educational Courses Online
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% refund assurance.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to request their cash and take it!How To Sell Educational Courses Online
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!