How To Sell Education Courses Online

Funnels can be made complex … truly complicated, so complicated that many people give up prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page?How To Sell Education Courses Online

Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.

How To Sell Education Courses Online

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic concept is that you can design a single websites with the best structure to convert cold traffic into consumers …

Pretty cool concept, right? How To Sell Education Courses Online

Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:

Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.How To Sell Education Courses Online

In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).

How To Sell Education Courses Online

Why does the one page funnel work?

Let’s take a glance at why sales funnels work.

Because it takes them through a journey till a purchase is the only logical outcome.How To Sell Education Courses Online

A common way to do this is what’s called the “AIDA” design:

In this particular order, you must:

Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to buy

A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, etc.

The main claim of the one-page funnel is to shorten the procedure to a single page.How To Sell Education Courses Online

An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.

How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?

Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).

More details on each concept below (along with a link to download the whole funnel!).

Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you sign up, since I have big prepare for funnel builders in the works soon!How To Sell Education Courses Online

This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.

Here’s a fast breakdown of the major components of the One Page Funnel:

1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.

The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.

Some tips:

1.Never ever lie … seriously – there are enough bad marketers out there currently.

Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”

Use numbers whenever possible.How To Sell Education Courses Online

A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].

2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.

Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.

The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.

You can utilize numerous video sales letter structures, which I’ll cover in a future post.

The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.

3. Client Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage people.

There is a lot information out there that it is incredibly hard to understand which to trust.

Social evidence provides us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.

And that’s precisely what a strong set of testimonials on your sales page can do.How To Sell Education Courses Online

If you put the testimonials right under the sales video, you achieve this extremely well.

4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just require that last small touch to make them buy …

Which’s what a rock-solid product guarantee is all about.

Reviews have shown that your item has actually worked for others … however your reader will naturally believe:

However what if it just does not work for me?

That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.

There are a number of successful formats for service warranties:

30+ day refund 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.

5. A clear, easy call to action.
This part is easy, however so crucial.

You require actually to request for their money and take it!How To Sell Education Courses Online

Here’s where your checkout type can be found in.

The primary goal of this step is making the process as easy as possible for your users.

Do not ask for 40 data points that you do not require.

Don’t want to ship anything? Then you don’t require their shipping address!

This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.

I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.

Where should we go next?

This tutorial provided you an overview of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is essential to reach the objective.

Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!

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