Funnels can be made complex … actually made complex, so complex that the majority of people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page?How To Sell An Online Course Top Ways
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? How To Sell An Online Course Top Ways
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.How To Sell An Online Course Top Ways
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.How To Sell An Online Course Top Ways
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.How To Sell An Online Course Top Ways
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make sure you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!How To Sell An Online Course Top Ways
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.How To Sell An Online Course Top Ways
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social proof provides us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.How To Sell An Online Course Top Ways
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require really to ask for their cash and take it!How To Sell An Online Course Top Ways
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!