How To Pre Sell An Online Course

Funnels can be complicated … actually made complex, so complex that many people quit before they release their first real project. What if you could simplify this and put a sales funnel on a single page?How To Pre Sell An Online Course

Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.

How To Pre Sell An Online Course

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into consumers …

Pretty cool concept, right? How To Pre Sell An Online Course

Well, it definitely caught on since Samcart has the ability to charge very high costs for this pledge:

Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.How To Pre Sell An Online Course

In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).

How To Pre Sell An Online Course

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Since it takes them through a journey up until a purchase is the only logical outcome.How To Pre Sell An Online Course

A typical way to do this is what’s called the “AIDA” design:

In this particular order, you need to:

Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their discomfort or achieve their wanted condition
Action: give them the chance to purchase

The majority of sales funnels extend these steps across several pages, procedures, e-mails, and so on.

The primary claim of the one-page funnel is to shorten the procedure to a single page.How To Pre Sell An Online Course

An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.

How to carry out the One Page Funnel using Cartflows and Thrive Designer?

Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).

More information on each principle listed below (as well as a link to download the whole funnel!).

Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But ensure you sign up, because I have big plans for funnel builders in the works soon!How To Pre Sell An Online Course

This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.

Here’s a fast breakdown of the major parts of the One Page Funnel:

1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.

The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.

Some tips:

1.Never ever lie … seriously – there suffice crappy marketers out there currently.

Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”

Usage numbers whenever possible.How To Pre Sell An Online Course

A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.

Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.

The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.

You can utilize several video sales letter structures, which I’ll cover in a future post.

The main issue with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.

3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the best mental weapon we need to convince individuals.

There is so much details out there that it is incredibly hard to know which to trust.

Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.

And that’s precisely what a strong set of testimonials on your sales page can do.How To Pre Sell An Online Course

If you put the reviews right under the sales video, you achieve this extremely well.

4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically all set to buy. Now you just need that last small touch to make them buy …

And that’s what a rock-solid product guarantee is all about.

Reviews have revealed that your item has worked for others … however your reader will naturally believe:

But what if it just does not work for me?

That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.

There are several successful formats for guarantees:

30+ day cash back 110% refund warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their money.

5. A clear, basic call to action.
This part is basic, but so essential.

You need in fact to request for their money and take it!How To Pre Sell An Online Course

Here’s where your checkout type comes in.

The primary goal of this step is making the process as easy as possible for your users.

Do not ask for 40 information points that you do not need.

Do not want to deliver anything? Then you don’t need their shipping address!

This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.

I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.

Where should we go next?

This guide gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is required to reach the goal.

Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!

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