Funnels can be complicated … really complicated, so complex that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Place A Samcart Link In Shopify
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right? How To Place A Samcart Link In Shopify
Well, it absolutely caught on because Samcart is able to charge very high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.How To Place A Samcart Link In Shopify
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.How To Place A Samcart Link In Shopify
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.How To Place A Samcart Link In Shopify
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you register, because I have huge plans for funnel contractors in the works soon!How To Place A Samcart Link In Shopify
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Some tips:
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How To Place A Samcart Link In Shopify
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely tough to understand which to trust.
Social evidence offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.How To Place A Samcart Link In Shopify
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You require really to ask for their money and take it!How To Place A Samcart Link In Shopify
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
