Funnels can be complicated … really made complex, so complicated that many people quit prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page?How To Make 100k Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right? How To Make 100k Selling Online Courses
Well, it absolutely caught on since Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.How To Make 100k Selling Online Courses
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.How To Make 100k Selling Online Courses
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.How To Make 100k Selling Online Courses
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … However make sure you register, since I have big plans for funnel contractors in the works soon!How To Make 100k Selling Online Courses
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How To Make 100k Selling Online Courses
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is incredibly difficult to know which to trust.
Social evidence offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.How To Make 100k Selling Online Courses
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You need in fact to request their money and take it!How To Make 100k Selling Online Courses
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!