Funnels can be complicated … actually complicated, so complex that many people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page?How To Develop And Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? How To Develop And Sell Online Courses
Well, it definitely caught on because Samcart is able to charge very high prices for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.How To Develop And Sell Online Courses
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.How To Develop And Sell Online Courses
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.How To Develop And Sell Online Courses
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!How To Develop And Sell Online Courses
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How To Develop And Sell Online Courses
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we need to persuade people.
There is a lot info out there that it is extremely hard to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.How To Develop And Sell Online Courses
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to ask for their cash and take it!How To Develop And Sell Online Courses
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!