Funnels can be made complex … truly complicated, so complex that many people quit prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Design Upsell Pages Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? How To Design Upsell Pages Samcart
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high prices for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.How To Design Upsell Pages Samcart
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.How To Design Upsell Pages Samcart
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.How To Design Upsell Pages Samcart
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, since I have huge plans for funnel builders in the works quickly!How To Design Upsell Pages Samcart
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.How To Design Upsell Pages Samcart
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the very best mental weapon we have to encourage people.
There is so much details out there that it is extremely hard to know which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.How To Design Upsell Pages Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% refund assurance.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require actually to request their money and take it!How To Design Upsell Pages Samcart
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!