Funnels can be made complex … really complicated, so complicated that many people quit prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page?How To Create And Sell Online Courses Webinar
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? How To Create And Sell Online Courses Webinar
Well, it definitely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.How To Create And Sell Online Courses Webinar
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.How To Create And Sell Online Courses Webinar
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.How To Create And Sell Online Courses Webinar
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make sure you register, due to the fact that I have big plans for funnel builders in the works soon!How To Create And Sell Online Courses Webinar
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.How To Create And Sell Online Courses Webinar
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is so much info out there that it is extremely hard to know which to trust.
Social evidence provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.How To Create And Sell Online Courses Webinar
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to ask for their cash and take it!How To Create And Sell Online Courses Webinar
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!