Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page?How To Create An Online Course That Sells
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right? How To Create An Online Course That Sells
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.How To Create An Online Course That Sells
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.How To Create An Online Course That Sells
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or achieve their preferred condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.How To Create An Online Course That Sells
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … But ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!How To Create An Online Course That Sells
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.How To Create An Online Course That Sells
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is exceptionally difficult to understand which to trust.
Social proof gives us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.How To Create An Online Course That Sells
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request for their money and take it!How To Create An Online Course That Sells
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!