How To Create A Sticky Hook To Sell Online Course

Funnels can be complicated … actually complicated, so complex that the majority of people give up prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page?How To Create A Sticky Hook To Sell Online Course

Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.

How To Create A Sticky Hook To Sell Online Course

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic idea is that you can design a single websites with the right structure to transform cold traffic into customers …

Pretty cool idea, right? How To Create A Sticky Hook To Sell Online Course

Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this pledge:

Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.How To Create A Sticky Hook To Sell Online Course

In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).

How To Create A Sticky Hook To Sell Online Course

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Due to the fact that it takes them through a journey until a purchase is the only logical outcome.How To Create A Sticky Hook To Sell Online Course

A typical way to do this is what’s referred to as the “AIDA” model:

In this specific order, you should:

Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to purchase

The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc.

The main claim of the one-page funnel is to reduce the process to a single page.How To Create A Sticky Hook To Sell Online Course

A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.

How to implement the One Page Funnel using Cartflows and Thrive Designer?

Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).

More details on each concept below (along with a link to download the whole funnel!).

Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However ensure you register, because I have huge plans for funnel builders in the works quickly!How To Create A Sticky Hook To Sell Online Course

This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.

Here’s a fast breakdown of the significant parts of the One Page Funnel:

1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.

The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.

Some tips:

1.Never ever lie … seriously – there are enough lousy marketers out there currently.

Specify with your headings – don’t just state “Reach your dreams! Buy Now!”

Use numbers whenever possible.How To Create A Sticky Hook To Sell Online Course

A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.

Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.

The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.

You can utilize a number of video sales letter structures, which I’ll cover in a future post.

The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.

3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.

There is so much info out there that it is exceptionally difficult to know which to trust.

Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.

And that’s exactly what a strong set of reviews on your sales page can do.How To Create A Sticky Hook To Sell Online Course

If you put the testimonials right under the sales video, you achieve this very well.

4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …

Which’s what a rock-solid item warranty is all about.

Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:

But what if it simply doesn’t work for me?

That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.

There are several successful formats for warranties:

30+ day cash back 110% refund assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.

5. A clear, basic call to action.
This part is simple, but so important.

You require actually to ask for their cash and take it!How To Create A Sticky Hook To Sell Online Course

Here’s where your checkout type can be found in.

The main objective of this action is making the procedure as simple as possible for your users.

Do not ask for 40 data points that you do not need.

Do not want to ship anything? Then you don’t require their shipping address!

This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.

I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.

Where should we go next?

This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is needed to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!