Funnels can be made complex … truly complicated, so complicated that the majority of people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page?How Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right? How Sell Online Courses
Well, it definitely caught on since Samcart is able to charge very high prices for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.How Sell Online Courses
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.How Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.How Sell Online Courses
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make certain you register, because I have big plans for funnel builders in the works soon!How Sell Online Courses
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How Sell Online Courses
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we have to encourage individuals.
There is a lot info out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.How Sell Online Courses
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request for their cash and take it!How Sell Online Courses
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!