Funnels can be complicated … really made complex, so complex that most people give up prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page?How Much Can You Make Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right? How Much Can You Make Selling Online Courses
Well, it definitely caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.How Much Can You Make Selling Online Courses
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.How Much Can You Make Selling Online Courses
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or attain their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.How Much Can You Make Selling Online Courses
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you register, since I have huge prepare for funnel builders in the works quickly!How Much Can You Make Selling Online Courses
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.How Much Can You Make Selling Online Courses
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is extremely hard to understand which to trust.
Social evidence provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.How Much Can You Make Selling Online Courses
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require in fact to request for their cash and take it!How Much Can You Make Selling Online Courses
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!