Funnels can be complicated … actually made complex, so complex that the majority of people give up prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How Does Samcart Work
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right? How Does Samcart Work
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.How Does Samcart Work
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.How Does Samcart Work
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or attain their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.How Does Samcart Work
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make certain you sign up, because I have big prepare for funnel contractors in the works quickly!How Does Samcart Work
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How Does Samcart Work
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the best mental weapon we need to convince individuals.
There is a lot info out there that it is exceptionally tough to understand which to trust.
Social evidence offers us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.How Does Samcart Work
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re almost ready to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% cash back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require really to request for their cash and take it!How Does Samcart Work
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!