Funnels can be made complex … really made complex, so complicated that most people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page?Gillian Perkins Use Facebook To Sell Online Course
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Gillian Perkins Use Facebook To Sell Online Course
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Gillian Perkins Use Facebook To Sell Online Course
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Gillian Perkins Use Facebook To Sell Online Course
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or achieve their preferred condition
Action: provide the opportunity to buy
Most sales funnels extend these steps across several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Gillian Perkins Use Facebook To Sell Online Course
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have big plans for funnel home builders in the works soon!Gillian Perkins Use Facebook To Sell Online Course
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Gillian Perkins Use Facebook To Sell Online Course
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Customers are doubtful. Social proof is the very best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social evidence gives us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Gillian Perkins Use Facebook To Sell Online Course
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require actually to ask for their cash and take it!Gillian Perkins Use Facebook To Sell Online Course
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!