Funnels can be complicated … truly complicated, so complex that many people quit prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Free Trial Offer Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Free Trial Offer Samcart
Well, it certainly caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Free Trial Offer Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Free Trial Offer Samcart
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Free Trial Offer Samcart
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However ensure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!Free Trial Offer Samcart
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some ideas:
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Free Trial Offer Samcart
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social proof gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Free Trial Offer Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day cash back 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require really to request for their money and take it!Free Trial Offer Samcart
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
