Funnels can be complicated … truly complicated, so complex that most people give up prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Flatsome Theme With Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Flatsome Theme With Samcart
Well, it absolutely caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Flatsome Theme With Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Flatsome Theme With Samcart
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their pain or attain their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Flatsome Theme With Samcart
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Flatsome Theme With Samcart
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some suggestions:
1.Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Flatsome Theme With Samcart
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is extremely difficult to know which to trust.
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Flatsome Theme With Samcart
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need actually to request their cash and take it!Flatsome Theme With Samcart
Here’s where your checkout form comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
