Funnels can be complicated … really complicated, so complex that most people give up prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Femtrepreneur Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Femtrepreneur Samcart
Well, it certainly caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Femtrepreneur Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Femtrepreneur Samcart
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Femtrepreneur Samcart
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel home builders in the works soon!Femtrepreneur Samcart
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Femtrepreneur Samcart
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Customers are skeptical. Social proof is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is extremely hard to know which to trust.
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Femtrepreneur Samcart
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require actually to request for their cash and take it!Femtrepreneur Samcart
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!