Funnels can be complicated … really complicated, so complex that most people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Fb Pixel On Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Fb Pixel On Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Fb Pixel On Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Fb Pixel On Samcart
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their pain or accomplish their desired condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Fb Pixel On Samcart
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!Fb Pixel On Samcart
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Fb Pixel On Samcart
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Fb Pixel On Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are several successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You require really to request their money and take it!Fb Pixel On Samcart
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!