Funnels can be complicated … truly made complex, so complicated that many people quit prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Faster Way Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Faster Way Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Faster Way Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Faster Way Samcart
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across several pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Faster Way Samcart
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make sure you sign up, because I have huge plans for funnel contractors in the works quickly!Faster Way Samcart
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Faster Way Samcart
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social evidence offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Faster Way Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re almost ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% money back assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need really to request for their cash and take it!Faster Way Samcart
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!