Funnels can be made complex … really made complex, so complex that most people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Export Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Export Samcart
Well, it certainly caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Export Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Export Samcart
A common way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Export Samcart
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … However make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Export Samcart
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Export Samcart
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we need to persuade people.
There is so much info out there that it is extremely challenging to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Export Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require really to ask for their cash and take it!Export Samcart
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!