Funnels can be made complex … truly made complex, so complicated that many people give up before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Example Of A Samcart Page Example
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Example Of A Samcart Page Example
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Example Of A Samcart Page Example
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Example Of A Samcart Page Example
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or accomplish their desired condition
Action: provide the chance to purchase
Most sales funnels extend these steps across several pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Example Of A Samcart Page Example
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However ensure you register, because I have huge plans for funnel home builders in the works soon!Example Of A Samcart Page Example
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Example Of A Samcart Page Example
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the best psychological weapon we need to encourage people.
There is a lot info out there that it is extremely challenging to understand which to trust.
Social proof provides us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Example Of A Samcart Page Example
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require in fact to ask for their money and take it!Example Of A Samcart Page Example
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!