Funnels can be complicated … really complicated, so complex that most people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Documentation Samcart Thank You Pages
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Documentation Samcart Thank You Pages
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Documentation Samcart Thank You Pages
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Documentation Samcart Thank You Pages
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to remove their pain or achieve their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Documentation Samcart Thank You Pages
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But make certain you register, since I have huge plans for funnel contractors in the works soon!Documentation Samcart Thank You Pages
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Documentation Samcart Thank You Pages
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Documentation Samcart Thank You Pages
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require really to ask for their money and take it!Documentation Samcart Thank You Pages
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!