Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Digital Access Pass With Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? Digital Access Pass With Samcart
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Digital Access Pass With Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Digital Access Pass With Samcart
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Digital Access Pass With Samcart
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make sure you register, since I have big plans for funnel home builders in the works quickly!Digital Access Pass With Samcart
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Digital Access Pass With Samcart
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the best mental weapon we have to persuade people.
There is a lot information out there that it is exceptionally hard to know which to trust.
Social evidence offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Digital Access Pass With Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require in fact to ask for their money and take it!Digital Access Pass With Samcart
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!