Funnels can be complicated … actually made complex, so complex that many people quit prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Credit Card E-mail Update Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Credit Card E-mail Update Samcart
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Credit Card E-mail Update Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Credit Card E-mail Update Samcart
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or attain their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Credit Card E-mail Update Samcart
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, since I have huge prepare for funnel contractors in the works soon!Credit Card E-mail Update Samcart
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
1.Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Credit Card E-mail Update Samcart
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we need to encourage people.
There is a lot info out there that it is extremely hard to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Credit Card E-mail Update Samcart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need in fact to request for their money and take it!Credit Card E-mail Update Samcart
Here’s where your checkout kind comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
