Funnels can be made complex … truly complicated, so complex that many people give up before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page?Creating An Online Course That Sells
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? Creating An Online Course That Sells
Well, it absolutely caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Creating An Online Course That Sells
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Creating An Online Course That Sells
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to remove their pain or accomplish their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Creating An Online Course That Sells
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you register, because I have huge prepare for funnel home builders in the works soon!Creating An Online Course That Sells
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Creating An Online Course That Sells
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is so much details out there that it is incredibly hard to know which to trust.
Social evidence provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Creating An Online Course That Sells
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several successful formats for warranties:
30+ day money back 110% refund warranty.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!Creating An Online Course That Sells
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!