Funnels can be made complex … actually complicated, so complicated that most people quit prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page?Create Online Courses Creating And Selling
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Create Online Courses Creating And Selling
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Create Online Courses Creating And Selling
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Create Online Courses Creating And Selling
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Create Online Courses Creating And Selling
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make certain you register, since I have big plans for funnel home builders in the works soon!Create Online Courses Creating And Selling
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Create Online Courses Creating And Selling
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Create Online Courses Creating And Selling
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You require actually to ask for their cash and take it!Create Online Courses Creating And Selling
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!