Funnels can be made complex … actually made complex, so complicated that most people give up before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page?Create And Sell Online Courses Uk
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right? Create And Sell Online Courses Uk
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Create And Sell Online Courses Uk
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Create And Sell Online Courses Uk
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or attain their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Create And Sell Online Courses Uk
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However ensure you register, since I have big prepare for funnel contractors in the works quickly!Create And Sell Online Courses Uk
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Create And Sell Online Courses Uk
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we need to persuade individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Create And Sell Online Courses Uk
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need actually to request their money and take it!Create And Sell Online Courses Uk
Here’s where your checkout kind is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!