Funnels can be made complex … really made complex, so complicated that the majority of people quit before they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page?Create And Sell Courses Online Software
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Create And Sell Courses Online Software
Well, it definitely caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Create And Sell Courses Online Software
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Create And Sell Courses Online Software
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or accomplish their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Create And Sell Courses Online Software
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!Create And Sell Courses Online Software
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Create And Sell Courses Online Software
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally hard to know which to trust.
Social evidence offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Create And Sell Courses Online Software
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are several effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need really to request their money and take it!Create And Sell Courses Online Software
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!