Funnels can be made complex … truly complicated, so complex that most people give up prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page?Create And Sell An Online Course
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right? Create And Sell An Online Course
Well, it certainly caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Create And Sell An Online Course
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Create And Sell An Online Course
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or accomplish their desired condition
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Create And Sell An Online Course
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you sign up, since I have huge plans for funnel builders in the works soon!Create And Sell An Online Course
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Create And Sell An Online Course
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we need to convince people.
There is so much details out there that it is extremely challenging to know which to trust.
Social proof provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Create And Sell An Online Course
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need in fact to request their money and take it!Create And Sell An Online Course
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!