Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page?Courses On How To Sell Yourself Online
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Courses On How To Sell Yourself Online
Well, it definitely caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Courses On How To Sell Yourself Online
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Courses On How To Sell Yourself Online
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Courses On How To Sell Yourself Online
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Courses On How To Sell Yourself Online
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Courses On How To Sell Yourself Online
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Courses On How To Sell Yourself Online
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require really to request for their money and take it!Courses On How To Sell Yourself Online
Here’s where your checkout type is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!