Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page?Course To Sell Online
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right? Course To Sell Online
Well, it certainly caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Course To Sell Online
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Course To Sell Online
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Course To Sell Online
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, since I have huge prepare for funnel home builders in the works soon!Course To Sell Online
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Course To Sell Online
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the best psychological weapon we have to encourage individuals.
There is a lot information out there that it is extremely tough to understand which to trust.
Social proof provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Course To Sell Online
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request their cash and take it!Course To Sell Online
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!