Funnels can be complicated … actually complicated, so complicated that the majority of people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Cost Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Cost Samcart
Well, it certainly caught on because Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Cost Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Cost Samcart
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or attain their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Cost Samcart
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each idea below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel home builders in the works quickly!Cost Samcart
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Cost Samcart
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.
Social proof gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Cost Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for warranties:
30+ day refund 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need really to ask for their cash and take it!Cost Samcart
Here’s where your checkout form comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!