Funnels can be made complex … truly complicated, so complicated that most people give up prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Contact Samcart Help
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Contact Samcart Help
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Contact Samcart Help
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Contact Samcart Help
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Contact Samcart Help
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … But make certain you register, because I have big plans for funnel builders in the works soon!Contact Samcart Help
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Contact Samcart Help
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the very best psychological weapon we need to convince people.
There is so much info out there that it is extremely challenging to know which to trust.
Social evidence provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Contact Samcart Help
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need in fact to request for their money and take it!Contact Samcart Help
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!