Funnels can be made complex … really made complex, so complex that the majority of people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page?Configure Woocommerce Plugin To Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? Configure Woocommerce Plugin To Sell Online Courses
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Configure Woocommerce Plugin To Sell Online Courses
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Configure Woocommerce Plugin To Sell Online Courses
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Configure Woocommerce Plugin To Sell Online Courses
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you sign up, because I have big plans for funnel contractors in the works quickly!Configure Woocommerce Plugin To Sell Online Courses
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Configure Woocommerce Plugin To Sell Online Courses
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely hard to know which to trust.
Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Configure Woocommerce Plugin To Sell Online Courses
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to request their cash and take it!Configure Woocommerce Plugin To Sell Online Courses
Here’s where your checkout type can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!