Funnels can be complicated … actually made complex, so complicated that many people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Compare Gumroad To Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Compare Gumroad To Samcart
Well, it certainly caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Compare Gumroad To Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Compare Gumroad To Samcart
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or achieve their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these steps across several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Compare Gumroad To Samcart
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!Compare Gumroad To Samcart
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Compare Gumroad To Samcart
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the very best mental weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence gives us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Compare Gumroad To Samcart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day refund 110% money back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require actually to request their money and take it!Compare Gumroad To Samcart
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!