Funnels can be made complex … truly complicated, so complicated that most people give up before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Companies Like Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Companies Like Samcart
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Companies Like Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Companies Like Samcart
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout several pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Companies Like Samcart
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make sure you register, since I have big plans for funnel contractors in the works soon!Companies Like Samcart
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Companies Like Samcart
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Companies Like Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You require in fact to request for their cash and take it!Companies Like Samcart
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!