Funnels can be made complex … truly complicated, so complicated that the majority of people give up before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Clickfunnels Or Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Clickfunnels Or Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high rates for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Clickfunnels Or Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Clickfunnels Or Samcart
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or achieve their preferred condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout several pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Clickfunnels Or Samcart
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However make certain you register, due to the fact that I have big plans for funnel builders in the works quickly!Clickfunnels Or Samcart
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Clickfunnels Or Samcart
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the best psychological weapon we have to convince people.
There is a lot details out there that it is incredibly hard to understand which to trust.
Social proof provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Clickfunnels Or Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are several effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require really to request for their cash and take it!Clickfunnels Or Samcart
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!