Funnels can be made complex … really made complex, so complex that many people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Cheaper Than Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Cheaper Than Samcart
Well, it certainly caught on because Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Cheaper Than Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Cheaper Than Samcart
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their pain or accomplish their preferred condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Cheaper Than Samcart
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Cheaper Than Samcart
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Cheaper Than Samcart
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we need to convince people.
There is a lot info out there that it is exceptionally challenging to understand which to trust.
Social evidence provides us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Cheaper Than Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day refund 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require in fact to request for their cash and take it!Cheaper Than Samcart
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!