Funnels can be made complex … actually complicated, so complex that the majority of people quit prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Change Samcart Plan
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Change Samcart Plan
Well, it definitely caught on because Samcart is able to charge very high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Change Samcart Plan
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Change Samcart Plan
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or attain their wanted condition
Action: provide the chance to buy
Many sales funnels extend these actions across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Change Samcart Plan
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make sure you sign up, since I have huge plans for funnel contractors in the works quickly!Change Samcart Plan
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Change Samcart Plan
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Change Samcart Plan
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to request for their money and take it!Change Samcart Plan
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!