Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Center Samcart Button
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right? Center Samcart Button
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Center Samcart Button
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Center Samcart Button
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Center Samcart Button
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you register, since I have big plans for funnel contractors in the works soon!Center Samcart Button
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Center Samcart Button
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the very best mental weapon we have to encourage people.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social evidence gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Center Samcart Button
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require really to ask for their money and take it!Center Samcart Button
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!