Funnels can be complicated … truly made complex, so complicated that most people quit before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Cant View Promos In Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right? Cant View Promos In Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Cant View Promos In Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Cant View Promos In Samcart
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their pain or achieve their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Cant View Promos In Samcart
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But make certain you register, because I have huge prepare for funnel contractors in the works soon!Cant View Promos In Samcart
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Cant View Promos In Samcart
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Cant View Promos In Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request their cash and take it!Cant View Promos In Samcart
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!