Funnels can be complicated … actually complicated, so complex that most people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page?Can Your Facebook Business Page Sell An Online Course
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Can Your Facebook Business Page Sell An Online Course
Well, it certainly caught on because Samcart has the ability to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Can Your Facebook Business Page Sell An Online Course
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Can Your Facebook Business Page Sell An Online Course
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or attain their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Can Your Facebook Business Page Sell An Online Course
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, since I have huge plans for funnel builders in the works quickly!Can Your Facebook Business Page Sell An Online Course
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some ideas:
1.Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Can Your Facebook Business Page Sell An Online Course
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is so much details out there that it is extremely difficult to understand which to trust.
Social evidence offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Can Your Facebook Business Page Sell An Online Course
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day refund 110% refund assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You need in fact to ask for their cash and take it!Can Your Facebook Business Page Sell An Online Course
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
