Funnels can be made complex … really made complex, so complicated that many people quit before they launch their first real project. What if you could streamline this and put a sales funnel on a single page?Build Your Own Module Course To Sell Online
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Build Your Own Module Course To Sell Online
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Build Your Own Module Course To Sell Online
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Build Your Own Module Course To Sell Online
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or attain their desired condition
Action: provide the chance to purchase
Most sales funnels extend these steps across several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Build Your Own Module Course To Sell Online
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you register, because I have big plans for funnel home builders in the works quickly!Build Your Own Module Course To Sell Online
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Build Your Own Module Course To Sell Online
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is so much info out there that it is extremely hard to understand which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Build Your Own Module Course To Sell Online
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request their cash and take it!Build Your Own Module Course To Sell Online
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!