Funnels can be complicated … actually complicated, so complex that the majority of people give up before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Build Sales Funnel With Lead Pages And Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Build Sales Funnel With Lead Pages And Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Build Sales Funnel With Lead Pages And Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Build Sales Funnel With Lead Pages And Samcart
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Build Sales Funnel With Lead Pages And Samcart
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, since I have big plans for funnel contractors in the works quickly!Build Sales Funnel With Lead Pages And Samcart
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Build Sales Funnel With Lead Pages And Samcart
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is extremely hard to know which to trust.
Social evidence provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Build Sales Funnel With Lead Pages And Samcart
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to request their cash and take it!Build Sales Funnel With Lead Pages And Samcart
Here’s where your checkout type is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!